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BMWLifestyleCollections

BMW Active Collection

BMW Active Collection

With the brand new BMW Active Collection, you can experience BMW not only on the road, but also in everyday situations! As a special design highlight, you will find the famous Erlkönig pattern of BMW on all collection pieces. This pattern is mainly used for prototypes of a new BMW model to keep the exact appearance of the vehicle secret. From now on you can find this camouflage pattern also on the products from the new BMW Active Collection. For further attention and especially for good visibility in the dark, the reflectors are attached to the bags or backpacks of the Collection. The BMW word mark can be found as discreet branding on all items. With the Active Collection, BMW is following the current fashion trend "Athleisure" for the first time, which is made up of "Athletic" and "Leisure". The BMW Active Collection thus turns classic sportswear into leisurewear with a high-quality look. Discover the new BMW Active Collection in our store and find out which items suit you.